In the first part of this article I talked about the difference in cinema ticket purchases and DVD ownership. The third great fallacy of the anti file sharing argument is that file sharing results in lost ticket revenue. This holds a two part answer and rebuttal. It would be difficult to argue that some tickets are not purchased because people will wait for the DVD, rental, or download. But what we gather from this is that there is a reason they will not see the film in theaters, quality or convenience. Which brings us to the concept of “home theater.” The industry has for years been pushing the concept of cinema in the home. Most recently with the audio and visual quality of blu ray high definition discs.